Joe kicks off STIX-ON in a small workshop, determined to supply mom-and-pop hardware stores with the best painter’s tape out there, for flawless and weather-proof outdoor projects. Ethan’s efforts come a long way. Today, Stix-on’s more than tape—it’s about equipping local shops with rugged red work gloves, durable sisal twine, bright yellow poly ropes, tough plastic drop cloths, and weather-stripping foam that seals tight. Joe shares real-deal stories online: a contractor taping off a mural with Stixon’s painter’s tape, tying it down with their twine, or a shop owner stocking gloves and drop cloths for a community build. When Stix-on hits Amazon, that small-town grit—led by painter’s tape but backed by a full lineup—wins fans everywhere. Tagline? “Stixon: Sticks Tight, Builds Right.